An inside look at the Orthopedics industry.
Brought to you by Tiger, an Orthopedics industry insider, blogger, and recruiter for early-stage Orthopedics companies.
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Inside Orthopedics
An inside look at the Orthopedics industry.
Play the latest episode— #45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (149 mins)Start at the beginning
- Episodes
- 43
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- 2018 – 2023
- Latest
- Aug 2023
About the show
Episodes
43 total · newest first
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#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (149 mins)
Stu and I talk about the changes happening in orthopedics. Stu walks young sales reps in how best to start out. Then for those experienced sales reps in a big organizations who are frustrated, Stu offers a way out, a way to achieve control …
#44 - Discussion with Episurf US leader, Patrick Jamnik.
Episurf is a Swedish company who has brought 2020s technology into resurfacing implants with patient matching and 3D printed implants. Episurf is a very careful EU company that has invested in clinical studies for their Episealer implants. …
#43 - Anatomy of a startup - Discussion with the Vic Nunes, the CEO and Founder of QMed Innovations (58 mins)
Finally, finally, finally... a company has solved the instrument and implant logistics problem. If you are an owner of instrument cases, this is a no-brainer. You should start a Quest pilot next week. You will literally double the effective…
#42 - Anatomy of a startup - Q&A with Bill Hunter, CEO of Canary Medical (55 mins)
I wrote about the coming of Smart Implants in on OrthoStreams back in 2012. Today, Bill Hunter and his small team at Canary are actually doing it. They are bringing "talking" orthopedic implants that can predict problems before the patient …
#41 - How to prevent yourself from ever joining a Startup (5 mins)
This is about career sabotage. Orthopedic professionals miss out on startup opportunities every day by doing these 10 things. --- Support this podcast: https://anchor.fm/tigerbuford/support
#39 - The new Digital Playbook for Orthopedic Procedures with ExplORer Surgical co-founder and CEO Jennifer Fried (38 mins)
It's rare that the perfect tools are available at the perfect time. --> Enter ExplORer Surgical ExplORer offers tools for orthopedic device companies at the perfect time during the Covid era and beyond. ExplORer's new tools will improve …
#38 - Intelligent surgery and the future of orthopedics with the Peter Verrillo, the CEO of enhatch (53 mins)
Software is slowing eating orthopedics. Enhatch is exhibit one here. Enhatch is a pure software player, but theyare not actually eatingorthopedics so much as they are making the hardware better (implants, instrumentsand robots). They are a …
#37 - The Future of Surgery Support with the Avail CEO, Daniel Hawkins (60 mins)
Once COVID hit, reps were kicked out hospitals making it difficult to support orthopedic surgeries. Enter Avail Medsystems. Avail has the technology to bring a virtual rep into the operating room on demand. They have the perfect technology …
#36 - The Birth of Orthopedics 3.0 (10 mins)
In this crazy year in 2020, I realized that we are entering a whole new world in the orthopedics industry, that I call it Orthopedics 3.0. So let me walk you down the history of the other major changes in Orthopedics 1.0 in 1960, Orthopedic…
#35 - How to capture sales leads in the new COVID world (9 mins)
In this new world of less human touch, I am going to show you how to use Digital Marketing to get in front of surgeon customers and capture new sales leads. Orthopedic sales process will be less "human touch". Post-COVID you are unlikely to…
#34 - Orthopedics is going bespoke (13 mins)
Today, I am declaring today that… Orthopedics is going bespoke and nobody can stop it! In future procedures, implants will be designed and manufactured to fit the patient for better outcomes. This will be theend of orthopedic implant sizes …
#33 - Anatomy of a Startup - Q&A with the Founder and CEO of Augmedics (29 mins)
Augmedics just brought real life "x-ray vision" to US spine surgeons in real time. I our discussion, CEO Nissan shares the story of how Augmedics started in 2014 and how they are leading augmented reality in spine surgery today, and where t…
#32 - The New Business Model in Orthopedics (10 mins)
Software is changing Orthopedics forever. Believe it or not, in the near future, many Orthopedic companies will discount oreven give away “medical devices", in exchange for the data. TODAY most orthopedic companies will say that they “sell …
#31 - Anatomy of a Startup - Q&A with Mark Foster, CEO @ Trice Medical (42 mins)
Mark provides insight into how a disruptive little startup, called Trice Medical, has created a brand new category in orthopedics and how they are executing today.Please excuse the cell phone skips during our conversation. Youwill be glad t…
#30 - Sacred Cows in Orthopedics (8 mins)
A“Sacred Cow”isa firmly held belief that is rarely questioned. The big orthos are not immune to Sacred Cows because of their defensive mindsets driven by a short-term finance goals. I share 7 Sacred Cows that I see in Orthopedics today. ---…
#29 - The Founder Effect in Orthopedic Startups (12 mins)
An analysis of how the background of the Founder creates strengths/weaknesses for the startup business in the early years. The Founder's strengths help to create the Founder's blind spots. I dissect 7 Founder types by strengths/weaknesses a…
#28 - The End of Big Ortho Dominance (6 mins)
I will share the one blindspot that the Big Orthos have that could bring them down in the future. Time will tell if this Achilles Heal will kill them, or if they adapt. Subscribe:https://www.tigerbuford.com/newsletter/ Connect: https://www.…
#27 - How can Orthopedic device companies leverage digital marketing (58 mins)
This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques. Lisa Denison and I cover these questions and more: How do Orthopedics companies use digital marketing today? How should Orthop…
#26 - Anatomy of a Startup - How little Danek became the largest spine company in the world (68 mins)
The first time this story has been told. This is the real story of Danek as told by Ted Bird.Ted was there. He was one of the early employees at Danek and was part of the team responsible for the dynamic growth. In this podcast you will hea…
#25 - Anatomy of a Startup - Q&A with Marty WynKoop, co-founder of OrthoHelix (58 mins)
An inside look into a successful orthopedic startup (OrthoHelix) from inception to being acquired. The story is told by Marty Wynkoop, co-founder and head of operations, sales and marketing. Marty sharesnuggets ofwisdom on how to build valu…
#24 - Anatomy of a Startup - Q&A with Dr. Brett Sanders, Founder of Tensor Surgical (34 mins)
This is a look inside a surgeon-founded startup that is disrupting the orthopedics industry, in this case, arthroscopy. An interview with Dr. Brett Sanders is an Orthopedic Surgeon who hasre-invented trans-osseous arthroscopic tunneling fix…
#23-Real Career Advice for Engineers working in Orthopedics (12 mins)
I share 16 specific pieces of advice. This is real-life coaching for Engineers who want to accelerate their careers in our industry. Nobody else in going to tell you this stuff. I wish I had know these stuff when I was starting out in Ortho…
#22 - Six Hiring Mistakes that can Kill an Orthopedic Startup (8 mins)
Don't blow it early. The first 5 to 10 people that you hire in will either set your company up for success or break your company. I discuss six hiring mistakes that I have seen in early stage orthopedic companies. --- Support this podcast: …
#21 - How to create innovation in orthopedics (10 min)
Want innovation? Interation could be the killer app for creating game-changing innovation today in orthopedics. Successful innovation giants that we all know like Danek,SpineTech,Kyphon,Arthrex,MAKO,Hand InnovationsandMazor Robotics used it…