The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapidly changing healthcare ecosystem. We seek out SMEs in areas that can assist MedTech companies in:
• Marketing strategies, tactics and technologies
• Sales strategies, tactics and technologies
• The future of MedTech – technology trends and implementation
• Health research & economics
• Provider issues (hospital systems, ambulatory surgical care, etc.)
In our “In the C-Suite” series we like to get leadership perspectives from MedTech leaders.
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Medical Device Success
The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapi…
About the show
Episodes
100 total · newest first
Press play on any episode and the show keeps running from there.
Episode 100 – Value Based Care, Data and Scale with Joseph Schulman, Senior VP Enterprise Data and Chief of Information Intelligence
100 episodes! Wow! Hard to believe. Over 64,000 cumulative downloads. Thank you for all your support. And…..you will have to keep listening because there is a lot more to share with you. Today we go back to value-based care from the providers viewpoin...
Episode 99 – Life Science Women’s Mastermind Group with Shelly O’Donovan, CEO, Authentic Influence Group
Fact is, women have more challenges in pursuing their careers than men. In the show notes you will find a link to the McKinsey 2021 report on Women in the Workplace that clearly spells this out. To address these challenges, Shelly O’Donovan, CEO,
Episode 98 – Trade Shows and Events, 2023, What you should do. Part 2
2023 is right around the corner. Let’s break that habit of last minute planning for shows and events. To help us start planning for 2023, Lauren and Kimberly are back for part 2 of this two part series. Lauren Dustman is Senior Manager,
Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1
I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined,
The BIOMEDevice Shows and Why They Matter with Adrienne Zepeda, Group Event Director
Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as hubs of new technologies, startup guidance and networking opportunities.
Episode 95 – Digital Surgery with Jawad Ali, MD
Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery.
Episode 94 – Value Based Care and MedTech with Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare, CMS
You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation. In many of the past episodes on VBC we repeatedly refer to Medicare. Today we get their input with the help of Douglas Jacobs, MD,
Episode 93 – Corporate Accounts…What Has Changed with Frank Ripullo II, Managing Partner, Excelerant Consulting
Great insights and advice on Corporate Accounts in MedTech. Multiple factors have impacted the relationships between MedTech companies and their customers over the past 2 years. The pandemic started a cascade of events influencing elective surgeries,...
Episode 92 – Win, Win, Win in the C-Suite with Wael Barsoum, MD, President and Chief Transformation Officer, HOPCo
How does MedTech be part of the Win, Win, Win with providers, payers and patients as hospital systems move toward Value Based Care models? The challenge of crossing the chasm between Fee For Service and Value Based Care intrigued Wael Barsoum, MD.
Episode 91 – Your MedTech Social Media Reputation
You would not want this to happen to your company. The motivation for this episode came to me as I read a post in a medically oriented private Facebook group where a doctor very professionally took a MedTech company to task for poor service.
Episode 90 – How does a CXO contribute to MedTech success with Skender Daerti, CEO, The Clinician Exchange
Do you know what a CXO is? Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success? By the end of this podcast you will have answers to both of those questions. Today’s episode is about an important new kind of ser...
Episode 89 – In the AI C-Suite with Hila Goldman-Aslan, CEO, DIA Imaging Analysis
Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis. There is a lot of learning for professionals in this episode. DIA Imaging Analysis is a company founded by 3 women.
Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech
In 2021, Episode 55 was the most downloaded podcast of the year. It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay.
Episode 87 – Narrow Podcasting for MedTech Marketing and Sales
What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in suppor...
Episode 86 – How an AI Design Team Helps Medtech with Moshe Safran, PhD
I will start with a Question - Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways. -
Episode 85 – Bringing AI into Healthcare Delivery with Ron Li, MD, Stanford University
Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR. EMR then advanced and became Electronic Health records or EHR.
Episode 84 – In the AI C-Suite with David Golan, CTO and Co-Founder of Viz.ai
Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well. The FDA heard the term “artificial intelligence” and were immediately skeptical. Then the Viz.ai team hit the pause button and said this was about speed to trea...
Episode 83 – AI in Radiology and MedTech, a Researcher and Clinician’s Perspective with Paul Yi, MD
In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training radiologists”. Well…it just so happens that we are still training radiologists. They are as important as ever.
Episode 82 – Ukraine Health-Tech, What You Didn’t Know
- Do you know two of the big successes in Ukrainian startups? They are nearly household words in North America. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Tech and MedTech startup ecosystem was.
Episode 81 – In the C-Suite with Joseph Mocanu, PhD, Founder, Verge Healthtech
“Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking out and funding the answers across five continents. Read Verge Healthtech’s statement of purpose…”Health is the ...
Episode 80 – Big Roles for Inside Sales in MedTech with Mike Sperduti, CEO, Emerge Sales
MedTech sales and sales processes have been dramatically reshaped by the pandemic. Many of these changes will be permanent. One such change is the recognition of the importance and effectiveness of inside sales.
Episode 79 – Foundation of AI in Healthcare and MedTech with Jonathan Chen, MD, PhD, Stanford
Let me start out with a factoid. Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published. How in the world are clinicians and hospital systems expected to keep up with that data to b...
Episode 78 – Paying It Forward in MedTech with Marissa Fayer, Founder of HERhealthEQ
What percentage of death due to cervical cancer are in 3rd and 2nd world countries? You will be shocked by the answer. It is inexcusable considering how simple the test is to detect it. HERhealthEQ is a non-profit organization that is a little diffe...
Episode 77 – An Introduction to AI in MedTech with Bertalan Meskó, MD, PhD
Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? Do you know the 4 major methods of machine learning? Do you know the 3 medical specialties with the greatest number of active AI technologies? -