The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapidly changing healthcare ecosystem. We seek out SMEs in areas that can assist MedTech companies in:
• Marketing strategies, tactics and technologies
• Sales strategies, tactics and technologies
• The future of MedTech – technology trends and implementation
• Health research & economics
• Provider issues (hospital systems, ambulatory surgical care, etc.)
In our “In the C-Suite” series we like to get leadership perspectives from MedTech leaders.
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Medical Device Success
The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapi…
- Episodes
- 100
- Run
- 2020 – 2022
- Latest
- Oct 2022
About the show
Episodes
100 total · newest first
Press play on any episode and the show keeps running from there.
Episode 28 – A CEO Leading a MedTech Company Through Covid
In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals. Then in early 2020 Covid spread across the world. For the Riester team,
Episode 27 – Preparing and Executing Virtual Presentation and Communication Success
In past episodes of the podcast and video cast, we have covered various components of virtual presentations and virtual selling. Richard Goring, Director at BrightCarbon, brings all these components and more together to help guide us to professional v...
Episode 26 – The Sales Process in a Virtual World, Important Considerations
Brad Ansley, VP Healthcare, Richardson Sales Performance takes us through the details and important considerations of a virtual medtech sales process. It is fascinating and thought provoking when you look at the very important things you take for gran...
Episode 25 – A Sales Leader Demonstrates Embedded Videos In Emails
Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his sales process. It is impressive. He compares it to “pulling up in a Ferrari”.
Episode 24 – Sales Super Stars – What Defines Them and Where Did They Come From?
Kelly Clark and Relentless Recruiting conducted a survey with 60 life science executives and sales executives to better understand if there is an overall recruiting and hiring issue in obtaining Super Star Sales Reps.
Episode 23 – Making Your Virtual Presentations More Powerful!
We continue to offer solutions to the challenges MedTech professionals face in the Covid era. One of the biggest is the changes in how we communicate. Those that can communicate their value proposition most effectively have the best chance of survivi...
Episode 22 – Welcome to the MedTech Leaders Community
The purpose of the MedTech Leaders community is to bring together medtech leaders and those aspiring to be leaders to: understand and achieve best practicesshare resources and expertisegive each other feedbackcelebrate successesset the stage to bec...
Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say
What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. We talk to an ophthalmologist,
Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem
In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem. One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention...
Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers
How does a life sciences company succeed in a world of virtual congresses and tradeshows? We address this problem in a 3-part series of podcasts/video casts. We decided to offer a video cast because we use a lot of slides to communicate valuable info...
Episode 18 – Two Podcasts You Should Listen To and Journaling…yes, Journaling
In your search for professional guidance and ideas, one or two podcasts is not enough. Today, I recommend two other medical device related podcasts that I like and learn from. One is Medical Sales Nation hosted by Jim Surek,
Episode 17 – Nick Morgan, PhD and the Neuroscience behind Successful Virtual Communications for Medical Device Professionals
In past episodes we missed something important about virtual communications. Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fill the gap by understanding the neuroscience behind virtual communications.
Episode 16 – Seeing Is Believing – OpticSurg Brings Eyes and Information to the OR and Bedside
Today you will hear from Dr. Tran Tu Huyhn, Founder and President of OpticSurg. The OpticSurg team is developing mixed reality medical technology to assist health care providers at numerous levels from surgery to bedside with enhanced and more economic...
Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value
Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri.
Episode 14 – Fireproofing your career in this tumultuous time (And, if fired, creating a new foundation)
“30% or more of our sales force does not have the skills to survive in the covid or post covid era.” This is what a high-level medical device sales exec told me this week. You could extend that troubling statistic from sales into marketing and other ...
Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries
The Covid era has completely upended the sales process. The process is going virtual. Meanwhile, 82% of buyers think sales reps are unprepared. Change this equation by giving your sales team greater credibility and therefore greater leverage with he...
Episode 12 – Covid-19 kicked you out of the hospital, Proximie gets you back in
Her Ted Talk has almost 1.3 million views. It was Dr. Nadine Hachach-Haram’s introduction to the world of Proximie’s augmented reality remote surgical assistance platform that works economically in low resource and low bandwidth settings.
Episode 11 – To The Medical Device Sales Battlefront In The Covid Era
In this episode Jeff Hydar takes us into the real world of a start-up medical device company that is quickly revising its sales process and marketing tools to adapt to selling in the very restrictive Covid Era. Meet Jeff Hydar,
Episode 10 – The Reopening, Covid-19 and what it means for Medical Devices
Time for another cold shower? Don’t worry, I will hand you a warm towel at the end. This episode is about what the “Reopening” of the economy means to the Medical Device Industry. After a quick review of some important data points that will affect ho...
Episode 9 – Part Two – Telemedicine, Covid-19 and the Future of Medical Devices
Telemedicine installations in 30 countries in less that two months because of Covid-19!! That doesn’t include sales in the US. In episode 9, Eric Bacon, President of AMD Global Telemedicine takes us further into this rapidly changing and growing marke...
Episode 8 – Telemedicine, Covid-19 and the Future of Medical Devices – Part One
Telemedicine is the new frontier for medical devices. Covid-19 has thrust telemedicine into the spotlight as an important channel of patient management across almost all specialties. In this episode, to explore this phenomenon we welcome telemedicine ...
Episode 7 – Video “Imbedded” Emails for Sales and Marketing in a Covid-19 World
One survey showed respondents had 81% more replies to emails using this technique. Imbedded videos may be the answer. I don’t mean attached videos. I mean video clips linked to a GIF that is imbedded. In this Covid-19 and virtual world this could m...
Episode 6 – Selling in a Covid-19 World – New Sales Practices
The Medical Device Success podcast series has been downloaded in 65 countries! This was an eye-opening discovery when I was poking around my download statistics. Not long ago, a French listener asked if I offered transcripts. I haven’t…..yet.
Episode 5 – Make Your Virtual PowerPoint Presentation Powerful in this Covid-19 World
The response to the last podcast about the future of the medical device industry in the Covid era was immense! Thank you! Is a Virtual PowerPoint presentation the same as a face to face PowerPoint? No way.