Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice.
Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations and advance medicine.
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Patient Convert Podcast
Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Jus…
- Episodes
- 82
- Run
- 2019 – 2023
- Latest
- Oct 2023
About the show
Episodes
82 total · newest first
Press play on any episode and the show keeps running from there.
Effective Non-Verbal Communication Tips in Healthcare w/ Shelly O'Donovan #159
Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she...
Why Referral Based Practices Should Focus on Digital Marketing w/ David Schwegman MD #158
If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in...
Leading Up: How Physician Liaisons Can Lead Their Physicians w/ Dr. Jimmy Knott #157
No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the...
The Future of Patient Engagement w/ Podium’s Bryan Oram #156
Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of...
Generating New Specialty Surgery Patients via Video Marketing w/ Tim Tollestrup MD #155
Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your...
Growing Your LinkedIn Reach w/ Michael David Chapman #154
LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage...
Tips to Improve Patient Social Media Engagement #153
Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is...
Guide to Marketing Your Urology Practice w/ John Lin MD #152
“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come...
Medical Spa Marketing Strategies #150
As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field. So when...
Get off the Treadmill & Build A Medical Career You Love w/ Andrew Tisser MD #151
Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love. Now that you’ve set your mind...
Physician Productivity: Max Your Most Valuable Resource - TIME w/ Sabrina Runbeck #149
TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to...
Text Messaging is Improving Marketing & Patient Engagement w/ Kenneth Burke #148
Kenneth is the VP of Marketing for , an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them...
Do I need Branding? Or Marketing? Aren’t They the Same? w/ Jared Johnson #147
When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning...
Behind the Scenes of Content Creation w/ Scott Burgess #146
Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big...
Practice Admins: The Unseen Heroes w/ Marcus Bullock, CPC and Brenda Messick #145
People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations. Our guests for today are Brenda Messick and Marcus...
How to Remove a Bad Google Review #144
Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately...
Increasing Clinical Efficiencies w/ Brent Lacey MD #143
Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click to listen. Dr. Lacey founded The Scope Of Practice as well as the . His...
Personal Leadership Development - Become a Highly Effective Leader w/ Dr. Jimmy Knott #142
Today’s guest is Dr. Jimmy Knott, and in this episode, we talk about personal leadership development and how you can become a highly effective leader. Since high school, Jimmy keeps finding himself in leadership roles, which continued throughout his...
Physician Entrepreneurship: Getting Started w/ Arlen Meyers MD #141
Dr. Arlen Meyers is an Emeritus Professor at the University of Colorado School of Medicine and the president and CEO of the Society of Physician Entrepreneurs. If you’re a physician looking to start your own business but don’t know how and where...
Physician Liaison Hiring: Salary, Part-Time, Skills and more! #140
For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or...
How to Utilize & Market Medical Devices in Your Practice w/ Elise Hamann w/ CuraMedix #139
Are you having problems with utilizing and marketing your medical devices? Join Justin as he brings in Elise Hamann of CuraMedix to discuss how to utilize and market your medical devices more efficiently and effectively. [00:01 – 08:46] What is...
Local SEO for Healthcare Practices #138
How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices. [00:01 – 08:49]...
Google Ads & PPC for Medical Practices with Nick LaIuppa #137
Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical...
Finding Success with Social Advertising to Patients #136
When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more....