Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice.
Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations and advance medicine.
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Patient Convert Podcast
Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Jus…
- Episodes
- 82
- Run
- 2019 – 2023
- Latest
- Oct 2023
About the show
Episodes
82 total · newest first
Press play on any episode and the show keeps running from there.
What is Backlinking? #135
Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital...
Growing Physician Referrals During COVID #134
With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another...
How to Create a Healthcare Content Marketing Strategy #133
When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as...
The Story of the Knotts - Marriage, a Baby & Starting Businesses #132
Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling. [00:01 – 11:04] Opening Segment We introduce...
How Individual Physicians Market Themselves at Hospitals or Large Private Practice #131
For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency. In today’s episode, we will be talking about 6 steps to build a personal brand for...
Healthcare IT, Physician Liaison Reporting & Marketing Intersect w/ Ben Blake of Systeem Medical #130
Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support. In today’s episode, Ben explains the importance of...
How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129
Today we had the pleasure of speaking with the Senior Product Manager of , Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources. ...
What Makes Healthcare Marketing Different: The Inside Scoop w/ Matthew Scott #128
Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in...
How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO of CTCA #127
Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken...
Common Digital Advertising Mistakes Healthcare Practices Make w/ Nick LaIuppa #126
Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by...
How to Use LinkedIn to Increase B2B Sales w/ Steven Perchikov #125
In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov. Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop...
Growing Your Personal Physician Brand w/ Kevin Pho MD #124
In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website . Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and...
Why Doctors Should Start a Podcast (and How To) w/ Dr. Ernesto #122
In today's episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis.
Being Real on LinkedIn w/ Shay Rowbottom #121
In today's episode, we are joined by LinkedIn marketing and growth expert Shay Rowbottom. Kelley and Shay unpack the secrets to growing a successful LinkedIn profile, increase visibility, content creation strategies and why it's so important to get...
Reviews, Telehealth and Patient Marketing w/ Ted Chan of CareDash #120
In today's episode, we are joined by the CEO, Ted Chan. CareDash has become one of the leading provider directories for helping patients connect with local, quality providers. We are discussing the role of reviews on the patient decision making...
Digital Healthcare Marketing Strategies w/ Neil Patel #119
In today's episode, Neil Patel joins us to discuss digital healthcare marketing strategies. Tips for boosting conversion rates for ad campaigns during COVID, how practices can leverage telehealth to reach new patients, how to become a thought leader...
The Physician Liaison Balancing Act w/ Kelly Montgomery #118
In today's episode, How do you manage your physician liaison fieldwork, and collecting the data and insights for your program? Kelley Knott is joined by Kelly Montgomery, a physician liaison, for Providence Hospital part of Ascension Healthcare.
Pulling the curtain back on healthcare with special guest Dr. Josh Luke #117
In today's episode, Kelley and her co-host Justin Knott have a special guest Dr. Josh Luke and they discuss creating affordable healthcare and becoming a thought-leader in the space, and why healthcare is where it is at today.
Practice Growth Strategies with special guest Dr. Tarek Hassanein #116
In today’s episode, we are joined by Dr. Tarek Hassanein a board-certified physician in Gastroenterology & Transplant Hepatology. He has developed a program that is exploding and has opened 7 centers and is changing the way patients are treated....
Future of Local SEO with Special Guest John Wall #115
In today's episode, Justin Knott is joined by special guest the host from , John Wall. We are discussing the future of . Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite...
LinkedIn Marketing for Doctors #114
In today's episode, we are discussing the unique advantages and best practices of . From the benefits of LinkedIn marketing for physicians, how to manage your LinkedIn as a healthcare professional, how to network with other physicians on LinkedIn, and...
Invest In Yourself #113
In today’s episode, is going to discuss the importance of investing in yourself as a to not only grow your career but get paid the big bucks! If you want to grow in a fulfilling career as a and avoid burnout, this is the episode for YOU!
How to Track Marketing Campaigns #112
In today’s episode, we are talking all about tracking our marketing campaigns: how to track your , what are the best tools, and how do you get a leg up on your competition? How are we tracking SEO success? What tools are most important. Enjoy!
Top Local SEO Strategies #111
In today’s episode, we are going to be talking all about top to improve your search rankings. How can you improve Google My Business rankings? What backlinks matter the most? How do you track program progress? ?